Considered to be one of the most in-demand jobs in the digital world, ‘data scientist’ has been described as the sexiest job of the 21st century. They collect and organise large data sets and analyse them to offer valuable insights. It’s a highly skilled job, which draws on a wide set of technical assets. The big challenge for companies is finding someone with a mathematical or statistical background who also knows programming languages.
Digital Product Manager
These are the people in charge of developing new online products, a role that requires a wide-range of skills. Not only do they need to be creative and organised, they need strong market research skills and a strategic mindset, too. What’s more, they really have to understand the product. That means basic knowledge of everything from coding to web development.
UX design is all about creating layouts for webs and apps that considers the way people actually use them — User Experience. Taking advantage of it is proven to increase revenues and up competitiveness, so UX Designers are in high demand, with the number of positions expected to grow by about 18 per cent in the next 10 years, according to CNN Money. Along with strong design skills, UX Designers are expected to know how to create wire frames, conduct user tests and even have an understanding of cognitive psychology.
Technical Architects, sometimes known as IT System Architects, plan and design IT systems, either within their own company or for a client. As such, they require both technical knowledge and management skills. Along with a degree in computer science or similar, they should know systems development, testing analysis and programming, while an excellent level of communication and organisation is also essential.
Digital Marketing Manager
These are the people responsible for overseeing and implementing a company’s online marketing strategy — a role that is in high demand as more brands focus on digital platforms. Digital marketeers typically need a wide range of technical skills, though some do specialise. Typically, you’ll need to have a good knowledge of social media, SEO, web analytics, newsletters, content management, HTML and CSS and Google Adwords.
Topics: Skills, Digitalization, Career, Professional Life