January 22, 2018

7 Trends in Mobile App Development

Debora Pesci

More mobile apps are created, downloaded and used every year. For instance, in 2017, 254 billion free apps were downloaded – compared to 57 billion in 2012! This leads to only one conclusion: apps are where it’s at!

If you’re looking for interesting career opportunities in a new and dynamic field, Mobile App Development is the answer. Google, Social Media apps such as Facebook, and gaming and lifestyle apps are, unsurprisingly, the most popular apps.

Nowadays almost every business has an app. Whether it’s your bank, your university or that hip coffee place: chances are they have their own app.

Curious what the latest developments in the world of apps are? Here are seven trends in Mobile App Development!

App Trends

Accelerated Mobile Pages (AMP)

Google recently integrated AMP listings into its mobile search results. The famous search engine created AMP in collaboration with Twitter: AMP is a stripped-down version of HTML which speeds up mobile pages loading times.

In this way developers can create websites and web apps with that load fast, which leads to lower bounce rates and high performance. If you were wondering why browsing on your smartphone has become a more enjoyable experience, you have AMP to thank!

Google has further plans to accommodate the mobile surfer and has announced the arrival of an isolated search index for the mobile web. Hurray!

Android Instant Apps

Android Instant Apps are apps that function like a website. In other words: they don’t require installation, which is a reason for their increasing popularity. Additionally, Android Instant Apps run on all Android versions and are easy to share. Imagine how much storage space you’ll be able to save by having these apps which you don’t need to download! As many flagship phones ditch the microSD slot, this is a development we can only agree with!

App trends

Augmented Reality (AR) and Virtual Reality (VR)

2016 arguably was the year of PokémonGo: smartphone users of all ages from all around the world hunted Pokémon in their surroundings! This game is built on AR and VR technology. In that sense, PokémonGo was just the beginning. We expect that these technologies will influence in 2018 many other sectors besides gaming: AR will prove its usability retail, healthcare, engineering and real estate sectors; whilst VR developments are primarily focused in the games and events sphere.

Experts predict that AR and VR will lead to $ 150 billion in revenue by 2020. This potential shows why AR and VR are attractive for both mobile app developers and businesses. Think about it: you can improve the in-app content by benefiting from AR graphics and videos!

Mobile Payments

Online payments and online banking have been around for a few years. However, mobile payments are still in full development and becoming more common every day. 2018 will see the continuing trend of online payment shifting from e-commerce to m-commerce. Apps like Apple Pay and Google Wallet are contributing to this success. Imagine the ease of making a bank transfer buying a t-shirt from your couch, just by using your phone! In 2017, $1.72 billion was spent through mobile payments, an amount that is expected to rise in 2018.

Cloud-based Apps

The integration of Cloud Technology is an essential element of Mobile App in 2018! Cloud Technology streamlines operations, reduces hosting and equipment costs, enhances storage capacity of apps, and increases collaboration and productivity. What would we do without it?!

On top of this, Cloud Computing enables your app to work and share across multiple platforms optimally. Of course, saving space on your phone memory by storing data on the cloud is always a good idea!

Many apps are already cloud-based, for instance Dropbox and Google Drive, and many more will become cloud-driven in 2018. Experts predict that cloud apps will drive 90% of total mobile data traffic worldwide by 2019.

As a result, speaking about security, cloud-based mobile apps allow safer storage of companies’ data by saving them on the cloud rather than locally stored on the employee devices which are not completely secure.

Application Security

Cybersecurity was a hot topic in 2017 and it will remain one in 2018. This is not only essential in mobile apps, but in every IT sector. The security of a smartphone is more important than ever, because it contains large amounts of critical personal data. The aim of Mobile App Developers in 2018 will be to work hard to ensure that every app they design comes with a safety guarantee.

Lazy Loading

Can you remember the last time you tried to open an app or an online article but it took too much time because of an image’s loading time? Often this causes a user to leave the page.

Good news: tech experts have been hard at work solving this annoying problem. They have introduced a new loading method, lazy loading, where images only load when they are directly on the screen.

This makes life easier for all smartphone users, because who wants to wait forever to read an article?

Now that you know the trends in 2018, you can start developing your digital career in the exciting field of Mobile App Development. As these trends have shown, mobile apps are on the rise, and it is only to be expected that this rise will be matched with an increased demand for Mobile App Development specialists.

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Topics: Mobile App Development
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