November 28, 2016

How does the world’s largest software services company transition from license sales to seats in a blink of an eye?

Ben Faranda

Since Satya Nadella took over from Steve Balmer, Microsoft has been aiming to grow its business align with their central mission.

At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential. We consider our mission statement a commitment to our customers.

The old sales approach of selling complex license deals is rapidly approaching a use-by date, as many many more organisations look to agile solutions, which are better aligned for operating cash-flow, more flexible and allow users to optimize the solution for their individual needs and reduce wastage and redundancies. The big question which must be asked is: How do you transform the mindsets of thousands of professionals who are so used to a system which works, or at least worked until recently?

Growth Mindset! 

Carol Dweck’s masterpiece, “Growth Mindset” has lit a fire in the minds of many. Dweck gives numerous examples and contexts of the fixed mindset, and how it limits growth, entraps people in negative thinking and frustrates change and innovation. Instead she espouses the benefits of a ‘Player’ versus ‘Victim’ mindset, which aligns with the philosophy of having choices in how we interpret situations, fairness and realities.

Source: Unsplash Source: Unsplash


I refer to it as the muscle of choice. Like all muscles, they only grow stronger and bigger if we use them, so here’s something I’d like to ask you:

  • Do you believe in you have control over your destiny?
  • Do you believe you can grow your networks, even before you enter an industry?
  • Do you believe you can learn new skills, even when you’re super busy studying already?

Simply put, if you believe in any or all of the above, then make a choice about how you will position yourself to have more control over your destiny, grow your network and recognise the numerous resources to grow your skills, which are there for the taking.

Academy Cube is the perfect place to increase your ‘luck’, grow your network and increase your resources. Make the choice to access the multiple resources on AcademyCube and take charge of your future.


Topics: Skills, Strategy, Growth Mindset