January 3, 2017

Personal Brand: Push your career in the right direction

Jade Manrique

You know many Brands. Nike, Chanel, BMW, Kellogg’s. Just to name a few. What do all these brands have in common? Well, aside from being products, they represent something bigger, they convey an attitude, a personality. The power of a brand is that it communicates something much bigger than a logo, it tells a story about what it stands for. As an example, Nike communicates peak performance, success, commitment and the best.

So how does the concept of branding apply to people, yes just everyday people like you and I?

Of course, people are not products, however the truth is, all of us already have a personal brand, even if we are not consciously managing and creating it. You see, your personal brand is the way you are perceived by others. In fact, it’s not only what people see, even more importantly it’s what stays behind when you leave the room. Your personal brand is a combination of your reputation, based on what you say, what you do, and what you stand for.

4zn_-pksbww-joey-thompson Source: Unsplash


However, since this is nothing new, why has the concept of personal branding attracted so much attention in recent times? You may consider it’s just a trend, however based on the growth of social media and how it can support our professional reputation and image with others, one could equally argue that personal branding has never been so important before. In our economy’s highly competitive job market, having a strong personal brand is a must if you want to stand out from the crowd. Besides, your digital footprint makes it possible for anyone to get an idea of who you are before they have even met you. If you damage your reputation by posting something inappropriate, your personal brand will suffer, get the point?

So, how can you create a personal brand that serves your purpose? And how do you use it to stand out and get the job of your dreams? Don’t worry, you don’t have to make anything up, or turn yourself into someone different. Your personal brand should reveal who you really are, what you can do, and where you want to go in an authentic and consistent way.  There are of course ways to do this, please see below:

Step one: Find out who you are.

Your personal brand should clearly communicate who you are. To do this, you might need to get to know yourself better. Start by making a list of adjectives that describe you best. Ask also your friends and colleagues how would they describe you. This will give you an idea of how people perceive you. Finally, try finding the answers to these questions: What are your passions? What are you best at? What makes you different? What work do you want to do?

p2tq-3bh3oo-joshua-earle Source: Unsplash


The answers will not only help you know yourself better but also reveal your professional goals. Try to summarize your answers in a few words and make this your motto. It could be something like: “I am a creative, detail-oriented person and want to work as a web designer”, or “I solve complex problems with elegant solutions, I am a future Software Engineer”. Whatever it is, make sure this motto truly represents you and your goals.

Step two: Communicate your brand.

As soon as you are clear about who you are and what you want to do, you will automatically start communicating this message to the people you interact with. Remember to keep in mind how do you want to be perceived by others, including possible future employers and try to align with this message both online and in face to face interactions. Keep your brand in mind when creating your résumé offline or online on platforms, such as LinkedIn and consider creating your own personal website. While a résumé is great for showing off your education and experience, a personal website will give you the opportunity to introduce yourself by highlighting your unique talents and what you are passionate about. This will be most helpful if you are just starting your career or if you want to change to another industry for which you have no working experience. At the same time, you will be creating a compelling online presence, making it possible for recruiters to eventually find you when looking for someone with your profile.

A strong personal brand will definitely help you stand out from your peers, invest in the process not only to build your personal brand, but even more valuable is that you will also gain focus and self-awareness. You will find out what you’re passionate about as well as your unique skills and talents. And that is what will push your career in the right direction.


Raise your presence today for HR recruiters to find and hire you. Start building yourself a strong brand making you stand out of the crowd at any time! If you are curious on getting more career tips, follow our blog or find us on social media: Twitter, Facebook or LinkedIn.

Topics: Personal Branding, Resume